Mahmood For Vevo’s #LIFT
Mahmood became Vevo’s #LIFT artist, filming 3 exclusive tracks.
Social Media Marketing for UK, EU & US (UK Copy, Asset Needs, Teaser Concept, Rollout): Benedict Earl.
Teaser.
Teaser published to social media prior to the launch to generate interest in the fan community.
Video Form
Snippets of the performances were posted across all social media accounts to generate reach.
Marketing
Mahmood - Ghettolimpo (Live Performance) | Vevo LIFT - YouTube Views 4449k
Mahmood - Talata (٣) (Live Performance) | Vevo LIFT - YouTube Views 1.44 Million Views
Mahmood - The Making of Mahmood | Vevo LIFT - YouTube Views 168k