Little Mix for vevo’s
‘Video Breakdown’
Little Mix sat down with Vevo to look back at their iconic videography for their 10th anniversary.
Social Media Marketing for UK, EU & US (R&D, Interview Script, Copy, Asset Needs, Teaser Concept, Rollout): Benedict Earl.
Snippets
Various snippets were used across different social media channels to encourage fans to visit each social channel and re-share content.
Marketing
Social Media teasers ran a day prior to launch. Video extracts alongside captioned gifs were posted across Instagram, Twitter and Facebook to create buzz.
Various social clips were posted across Vevo UK’s social channels encouraging fans to re-share and discover content. One video clip became viral and was acknowledged on Little Mix’s official Twitter.
“Video Breakdown Trailers 1&2:” YouTube 4424k views. Social Media Engagement: 21,189
“Little Mix break down their music videos | Video Breakdown” YouTube 720k views. Social Media Engagement: 36,682