The 1975
‘Official Live Performances’
The 1975 filmed 3 performances from their album ‘Being Funny In A Foreign Language’ as part as Vevo’s ‘Official Live Performances’ series
Social Media Marketing for UK, EU & US (R&D, Copy, Asset Needs, Teaser Concept, Rollout): Benedict Earl.
Social Teaser.
A social teaser was posted after an image teaser and prior to the final piece going live.
Longform Trailer
Marketing
Social Media Teasers ran 2 days prior to launch, with a static image being published to all social channels, fans anticipated new content daily. A social teaser was posted a day prior to the first performance going live, alongside trending memes to fit within the fan-culture of ‘The 1975’
“Teaser & Trailer:” YouTube 90k views. Social Media Engagement: 156,113
“The 1975 - Oh Caroline (Official Live Performance) | Vevo” YouTube 3.1 Million Views. Social Media Engagement: 16,765
“The 1975 - Part of The Band (Official Live Performance) | Vevo” YouTube 814k Views. Social Media Engagement: 10,642
“The 1975 - Looking For Somebody To Love (Official Live Performance) | Vevo” YouTube 1 Million Views. Social Media Engagement: 6,516