Rina Sawayama for Vevo’s ‘Footnotes’

Rina Sawayama sat down to talk through her latest music video ‘Hold The Girl’ for Vevo’s ‘Footnotes’ alongside 3 studio performances.

Research and script: Benedict Earl

Social Media Marketing for UK, EU & US (Copy, Asset Needs, Rollout): Benedict Earl.

Social Trailer

Additional content

I used an extended cut of the ‘Footnotes’ piece to give fans more content to watch. This was posted solely on Socials.

Marketing

Rina Sawayama discussed in detail the making of her video “Hold The Girl” for vevo’s ‘Footnotes’ alongside the release of 3 exlcusive live performances.

“Rina Sawayama - The Making of 'Hold The Girl' | Vevo Footnotes” YouTube 31k views. Social Media Engagement: 950

“Rina Sawayama - This Hell (Live) | Vevo Studio Performance” YouTube 189k Views. Social Media Engagement: 883

“Rina Sawayama - Hurricanes (Live) | Vevo Studio Performance” YouTube 133k Views. Social Media Engagement: 767

“Rina Sawayama - Hold The Girl (Live) | Vevo Studio Performance” YouTube 254k Views. Social Media Engagement: 1,083

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